The following was reprinted from http://www.capta.org (California State PTA) because it effectively outlines many of the traits a successful fundraising company should have. A fundraising company not readily accomplishing the items outlined below is likely not going to be a good choice for your next fundraiser:
Evaluate and research several fundraising companies. Determine the best value for the PTA in working with a specific fundraising company. Invite several companies to give presentations in order to compare several aspects of each program. Do not select a company based on one criterion, such as percentage of profit.
Determine the quality of the product. Higher quality items will generate more sales and enhance the reputation of PTA. Determine what services are offered to make the fundraising effort as trouble-free as possible.
Is shipping an additional cost?
Is there a reduced cost based on volume purchased?
Who is responsible for developing fundraiser flyers?
Who is responsible for packaging individual orders?
Are products guaranteed?
Determine the experience, professionalism, and reputation of the company within the community. Ask how long the company has been in business, whether the company is a member of the Association of Fundraisers and Direct Sellers (www.afrds.com), and for two to three references. If a company will not provide references, it is an indication not to use its services.When provided, contact references and ask about their experience with the company and whether they recommend using it.
Determine what safety measures or policies the company offers. Review samples of the company's letters, videos, flyers, and other promotional materials that indicate safety is assured.

Determine the company's ability to meet the PTA's goals. The retail price of the product should represent a fair market value for its goods and be reasonably priced. The PTA should be able to make a fair profit. Ask whether the company can demonstrate a history of success, placing the burden of proof on the company to convince the PTA that their goal will be met. Do not pay in full for products until the complete order is delivered. If a deposit is requested, it should be a token amount of the total order.
Our guidelines fulfill the requirements above. For more information contact us by visiting the Believe Kids Website at www.believekids.com